World Trade Center Barcelona at night
Boardroom Black
All concepts
World Trade Center Barcelona
September 22-23, 2026

Executive invitation

Barcelona’sAI room fordecision-makers

Europe's biggest AI event returns to Barcelona. A two-day AI festival built around activation, decision-makers, and real-world implementation.

Trusted by the industry pioneers

Cognition
NVIDIA
Anthropic
AWS
OpenAI
Cognition
NVIDIA
Anthropic
AWS
OpenAI
Cognition
NVIDIA
Anthropic
AWS
OpenAI
Meta
Mistral
Google
Microsoft
Palo Alto Networks
Meta
Mistral
Google
Microsoft
Palo Alto Networks
Meta
Mistral
Google
Microsoft
Palo Alto Networks

Executive summary

Why this summit belongs on a serious 2026 agenda

This is not a broad-awareness event. It is a concentrated AI environment built for buyers, builders, and decision-makers who want useful signal and better conversations.

High-value audience

Meet founders, operators, enterprise buyers, and decision-makers in a room built for serious conversations rather than passive attendance.

Real implementation signal

The agenda is shaped around activation, applied AI, infrastructure, ROI, and the hard questions leaders are already dealing with.

Venue that elevates the room

World Trade Center Barcelona adds architectural weight, Mediterranean presence, and the kind of setting that improves every meeting.

Sponsor outcomes, not vanity

Packages are designed around visibility, introductions, hospitality moments, and week-long city programming that extends beyond the stage.

World Trade Center Barcelona waterfront
Aerial view of the World Trade Center Barcelona
Interior courtyard architecture at World Trade Center Barcelona

Venue intelligence

World Trade Center Barcelona is part of the persuasion

The World Trade Center Barcelona sits at the edge of the Mediterranean, at the heart of the city's historic port, combining landmark architecture, sea access, and the scale required for a truly international AI gathering.

10,000+ attendees across business, product, startup, and enterprise AI.
200+ speakers selected for practical relevance, not noise.
50+ side events turning the summit into a full Barcelona deal-flow week.
A venue designed for meetings, movement, and memorable hospitality.

Speakers and tracks

Real names, practical tracks, sharper rooms

The promise is not celebrity for its own sake. It is the density of operators, founders, and sector leaders who can actually move thinking forward.

Core thematic tracks

Enterprise AI and ROI
AI Infrastructure and Compute
Founders, Startups and Go-to-Market
Policy, Trust and the European AI landscape
LG

Laura Gilbert

Tony Blair Institute

PC

Pedro Cuenca

Hugging Face

LJ

Luc Julia

Renault Group

PG

Piotr Godzinski

Techstars

JT

Jordina Torrents

HP

EC

Enrique Calvo

GSMA

NH

Nensi Hakobjanyan

Amazon Web Services

JR

Juan Reyes

Amazon

AM

Artavazd Mehrabyan

Picsart

ED

Etienne Dilocker

Weaviate

BM

Bala Muthiah

Lyft

DE

Darrell Etherington

The Angle

“The quality of speakers was unlike any other AI event I've attended. Real practitioners, real numbers, no fluff.”

Lena Schmidt

Chief Data Officer - European Retail Group

“Best networking I've had at any tech event. I left with future clients, future hires, and a clearer strategy.”

Priya Mehta

AI Product Lead - Anthropic Partner

“I attended as a speaker and was blown away by the audience quality. These are people who build, not spectators.”

Carlos Vega

Founder - Iberia AI Systems

Final decision point

Put Barcelona on the calendar before the market gets louder

10,000+ attendees, 200+ speakers, 50+ side events, and a World Trade Center setting designed for conversations that actually move deals, products, and partnerships forward. Put your brand in front of Europe's AI decision-makers across keynotes, side events, hospitality moments, hackathon activations, and week-long city programming.