World Trade Center Barcelona at night with dramatic lighting
Culture Shock
All concepts
Europe's biggest AI event
World Trade Center Barcelona

Do not come to watch

Enter theAI takeoverof Barcelona

A two-day AI festival built around activation, decision-makers, and real-world implementation. Inside World Trade Center Barcelona, with 10,000+ attendees, 200+ speakers, and 50+ side events pushing the city into full activation mode.

Pressure metrics

10,000+
Attendees
200+
Speakers
50+
Side Events
30,000 m²
Event Space
Aerial angle over the World Trade Center Barcelona
Waterfront perspective of the WTC Barcelona

The logos make it obvious this is not a fringe room

Cognition
NVIDIA
Anthropic
AWS
OpenAI
Cognition
NVIDIA
Anthropic
AWS
OpenAI
Cognition
NVIDIA
Anthropic
AWS
OpenAI
Meta
Mistral
Google
Microsoft
Palo Alto Networks
Meta
Mistral
Google
Microsoft
Palo Alto Networks
Meta
Mistral
Google
Microsoft
Palo Alto Networks

Manifesto

Not a passive summit. A full-contact AI week.

01

Not a conference for passive note-taking.

02

A two-day AI pressure chamber for builders, operators, and high-agency teams.

03

10,000+ attendees and 200+ speakers inside a venue that feels like a stage, not a hall.

04

50+ side events that turn Barcelona into an AI city takeover.

World Trade Center Barcelona in daylight
Architectural courtyard inside the WTC Barcelona
WTC Barcelona at night by the water

The stage

The WTC is not the location. It is the amplifier.

The World Trade Center Barcelona sits at the edge of the Mediterranean, at the heart of the city's historic port, combining landmark architecture, sea access, and the scale required for a truly international AI gathering. In this concept, the architecture is not decorative. It is proof that the event has scale, ambition, and a frame worthy of the people it is attracting.

Talks that cut through noise

Real operators, founders, and technical leaders discussing implementation, adoption, infra, and market timing.

Side events with actual gravity

Dinners, meetups, partner moments, rooftop conversations, and city-wide activations that keep the summit moving after dark.

Venue as a force multiplier

The WTC gives every frame more scale, more status, and more cinematic pressure than a generic convention backdrop ever could.

CTAs for people ready now

This page is built for conversion under intensity. Ticket, sponsor, speak, hack, then move.

Speaker wall

Builders. Executives. Operators. No spectators.

Real content matters more when the visual system is loud. The page needs real names to keep the shock credible.

LG
01

Laura Gilbert

Tony Blair Institute

PC
02

Pedro Cuenca

Hugging Face

LJ
03

Luc Julia

Renault Group

PG
04

Piotr Godzinski

Techstars

JT
05

Jordina Torrents

HP

EC
06

Enrique Calvo

GSMA

NH
07

Nensi Hakobjanyan

Amazon Web Services

JR
08

Juan Reyes

Amazon

AM
09

Artavazd Mehrabyan

Picsart

ED
010

Etienne Dilocker

Weaviate

BM
011

Bala Muthiah

Lyft

DE
012

Darrell Etherington

The Angle

Choose your mode

Attend. Sponsor. Speak. Hack. Trigger something.

Action mode

Attend

Join 10,000+ builders, founders and decision-makers for two dense days of talks, meetings, demos and serendipity.

Action mode

Sponsor

Own a room, a moment, a format or a conversation with tailored packages built around visibility and meetings.

Action mode

Speak

Bring a strong point of view, a case study, or a sharp disagreement that moves the industry forward.

Action mode

Hack

Join builders, teams and technical operators in one of Europe's most energetic AI hackathon environments.

Action mode

Side Events

From rooftops to waterfront dinners, AI Week extends the summit into the city and the port.

Final CTA

Stop browsing. Pick your position in the room.

You do not come to watch slides. You come to meet operators, compare strategies, pressure-test ideas, recruit, partner, and ship. This page is built for people who already feel the momentum and do not need a softer invitation.